Attribute Index

Attribute Index: Over fifty years of scientific research has revealed that there are three distinct styles of decision-making:

• The personal
• The practical
• The analytical

Each of us can make decisions in these three ways, but we tend to develop a preference for one more than the other two. This preference becomes a subconscious force, affecting the decisions we make on a daily basis and shaping how we perceive the world around us and ourselves.